10 Tips for Closing More Auctions on eBay – Part 4

In: Tips

19 May 2009

Here it is – part 4 of the tips for closing more auctions on eBay:

Tip #31: Be Nice

Remember that you’re dealing with another human being, someone who has feelings that can be hurt. A little bit of common courtesy goes a long way. Say please and thank you, be understanding and tolerant, and treat your trading partner in the same way you’d like to be treated. Follow the golden rule; do unto other auction traders as you would have them do unto you.

Tip #32: Ship Promptly

Ship promptly after you’ve received payment (and after the check has cleared). Nobody likes to wait too long for something they’ve paid forand you don’t want to gain a reputation as a slow shipper.

Tip #33: If Nobody Buys, RelistWith a Different Description

If you didn’t sell your item the first time, try it again. eBay lets you relist unsold items at no additional listing charge; even if you have to pay again, you still want to sell the item, right? But remember that if it didn’t sell the first time, there was probably a reason why. Was your asking price too high? Was your description too vague? Was the title too boring? Should you have included a picture or used HTML to spice up the listing? Whatever you change, change something to increase your chances of selling your item the second time around.

Tip #34: If You Get Stiffed, Ask for a Refund

When your high bidder does a vanishing act, file an Unpaid Item Dispute and request a refund of the auction’s final value fee. There’s no sense paying eBay for something you didn’t get paid for!

Tip #35: Use eBay Second Chance

If you run up against a nonpaying bidder, you can try to sell the now-unsold item to the next highest bidder, if he or she is still interested. It never hurts to ask, in any case; just use eBay’s Second Chance Offer feature and see whether the bidder bites.

Tip #36: The Customer Is Always Right…

Although many sellers take a hardball attitude and refuse any discussion of refunds, I recommend a more customer-friendly approach. When I have a dissatisfied buyer, I offer a full refund.

Yeah, some buyers might try to take advantage of you, but most are honest. So if you have a buyer with a complaint, you can generally assume that it’s a legitimate beef. You’ll get better feedbackand sleep easier at nightif you have the customer return the item and refund the purchase price. It’s the right thing to do!

Tip #37: …Or All Sales Are Final

If you choose not to offer a “satisfaction guaranteed” policy, be sure to state that “all sales are final” in your item listing. (Alternatively, you can say that your item is “sold as-is” or that there are “no returns.”)

Tip #38: Accept Credit CardsVia PayPal

One of the easiest ways to increase the number of bids in your auction is to accept payment via credit card. Unless you’re a real business with a merchant bank account, this means signing up for PayPalwhich is extremely easy to do.

Tip #39: Wait for the Check to Clear

The reality is that many buyers prefer to pay by check. That’s okay, as long as you wait a good 10 business days for the check to clear. Don’t be stupid and ship an item before the check proves goodyou’re bound to get burned!

Tip #40: If It’s a Business, You Pay Taxes

This book isn’t meant to offer tax advice (and you’d be foolish to consult me for such!), but larger eBay sellers need to be aware of the tax issue. In general, if you’re an individual who classifies as a casual eBay seller, you probably don’t have to worry about collecting sales taxes or reporting taxable income. However, if you’re a business or an individual at the power seller level, the Internal Revenue Service will want their share. The best advice here is that no matter what level your eBay sales, you should consult your accountant or a similar tax expertand never, never try to fool Uncle Sam.

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